Work History and Expertise

Budget and Resource Management: Delivered a 50% increase in lead generation and conversion rates by successfully leading the transition from HubSpot to Terminus, driving substantial sales opportunities and revenue growth.
Stakeholder Coordination: Developed comprehensive project plans outlining scope, objectives, deliverables, timelines, and resource requirements. Coordinated with stakeholders to define project requirements and obtain necessary approvals. Executed projects according to established plans, ensuring adherence to timelines and budgets.
Strategic Planning and Execution: Managed and implemented marketing campaigns, contributing to nearly $1 million in Q1 2020 through SEO and PPC. Managed four product launches and expansions, achieving a 100% project success rate, and significantly contributing to national business expansion and revenue growth.
Work with product management, engineering, quality assurance, client delivery, and sales team stakeholders to support building customer-facing solutions. Participate in bi-weekly sprint reviews and ad hoc meetings on assigned projects. Work with product management, engineering, quality assurance, client delivery, and sales team stakeholders to support building customer-facing solutions

Developed and managed comprehensive project plans for Salesforce, HubSpot, and Terminus training, leading to a 100% increase in user adoption and efficiency.

Strategic Planning and Execution: Led the planning, execution, and coordination of a comprehensive client nurturing project that included compelling email campaigns, engaging content, and lead generation strategies. Implemented strategic marketing campaigns, contributing to nearly $1 million in Q1 2020 through digital marketing utilizing Google Ads, SEO and PPC.
Utilized Workfront and JIRA for tracking project progress and MS Project for detailed scheduling and resource management.
Stakeholder Coordination: Maintained accurate reports for sales leadership and executives. Work with a designated sales team to assist in training in Salesforce. Created professional presentations and other sales communications. Prepared project reports for management, clients, or others. Achieved a 50% increase in lead generation and conversion rates by leading the transition from HubSpot to Terminus.

Integrated Program Development: Guided new and small businesses in igniting sales growth, leading to a boost in revenue and a stronger market presence through social media, news websites, email marketing, and grass roots events.

Strategic Planning and Execution: Implemented strategic plans that resulted in more than a 15% increase in revenue through grassroots marketing and merchandising tactics, positively influencing B2B and consumer buying behaviors.
Delivered a significant surge in new business for Fuzzy Unicorn by executing strategic grassroots marketing and merchandising tactics, positively impacting B2B and consumer buying behaviors through COVID-19.

Strategic Planning and Execution: Managed the complete lifecycle of complex projects, including project approval, detailed planning, execution, and closeout, ensuring timely achievement of planned results.

Developed and monitored annual marketing business plans and budgets, ensuring efficient allocation and utilization of resources.
Budget and Resource Management: Developed and monitored annual marketing business plans and budgets, ensuring efficient allocation and utilization of resources. Implemented integrated marketing programs, including advertising, branding, direct mail, lead generation, and digital initiatives, resulted in a 50% increase in revenue.
Integrated Program Development: Designed and implemented integrated marketing programs, encompassing advertising, branding, marketing communications, direct mail, lead generation/sales campaigns, industry association engagement, PR, social media, and web initiatives.
Stakeholder Coordination: Collaborated with key stakeholders and the City of Irving to effectively manage project goals and sponsorships.

Reviewed and implemented the corporate marketing and business development strategy, ensuring alignment with organizational goals. Led and organized the creation and distribution of all marketing collateral, including corporate brochures, videos, photography of completed projects, website content, and blog posts. Managed and coordinated all corporate events, overseeing logistics, budgeting, and execution.

Prepared the annual marketing, communications, and business development budget, and generated monthly reports to monitor and assess its implementation. Set up and managed various marketing activities, including PPC campaigns, email marketing, and SEO, using tools such as Google Analytics and Webmaster Tools to monitor and report on site performance.
Wrote and distributed press releases, and selected and coordinated with PR agencies to ensure cohesive communication strategies.

Improved email marketing open rates to over 35% and click-through rates to more than 25% by optimizing email campaigns using Salesforce Marketing Cloud.

Managed cross-functional teams to deliver marketing projects on time and within budget, utilizing SCRUM methodologies.
Developed and implemented a comprehensive 360-degree marketing strategy, resulting in a 50% increase in market presence in targeted US territories.MARKETING AND COMMUNICATION SPECIALIST

Created and managed marketing newsletters, flyers, and presentations using MS Office tools, ensuring consistency with brand standards.

Coordinated the development of event materials and logistics, leveraging SharePoint for collaboration and document management.
Managed social media content and digital marketing initiatives, increasing online engagement by 100%.
Analyzed marketing data using SQL Server and MySQL (Oracle), providing insights that informed strategic decision-making.

Developed and executed media buying strategies that optimized ad spending and increased ROI.

Utilized OBIEE for business intelligence reporting, providing insights into campaign performance and media effectiveness.
Coordinated with cross-functional teams to ensure alignment of media strategies with overall marketing goals.
Negotiated media contracts and managed relationships with media vendors, achieving cost savings and improved ad placements.

Education

Awarded a full scholarship based on academic excellence and leadership potential.
Awarded Internship in Volleyball Program: Marketing Undergraduate Assistant and Operations Manager
Managed athletic recruiting efforts for the volleyball .
Handled communications for the volleyball departments.
Led sports marketing initiatives for the team, enhancing their visibility, engagement and social media presence.
Expertise