Work History and Expertise

Self-Employed

05.2024 - present

Contract Marketing

  • Develop and execute tailored marketing strategies and content for multiple clients, leveragingHubSpot, Asana, and Adobe Creative Suite to boost engagement and visibility. 

  • Create social media campaigns for various clients, driving audience engagement andenhancing brand presence. 

  • Design and implement targeted content strategies across con 

Senzime

07.2023 - 05.2024

US Marketing Campaign and Product Manager

  • Developed 3 innovative products in 9 months, leveraging Adobe Workfront, resulting in a 100%success rate and contributing to national business growth. 

  • Enhanced email marketing performance with open rates over 35% by refining segmentation inHubSpot. 

Optum

09.2019 - 07.2023

Product Marketing Manager

  • Developed and executed targeted digital strategies, contributing to a $1.7 million revenueincrease in 2021 utilizing Salesforce, HubSpot, and Google Analytics. 

  • Reduced sales cycle by 30% within 6 months through automation and targeted outreach viaSalesforce Pardot and HubSpot, optimizing product launches. 


TOYOTA MUSIC FACTORY

SENIOR MARKETING Campaign MANAGER

08.2017 - 09.2019

  • Led go-to-market strategies for a 250,000-square-foot entertainment district, overseeing multi-channel marketing campaigns that drove foot traffic and boosted tenant revenue by 25% year-over-year. 

  • Developed and project managed social media and partnership initiatives with the City of Irvingand regional stakeholders, increasing brand visibility and securing strategic collaborations toenhance community engagement. 

SUNDANCE SQUARE

MARKETING AND COMMUNICATIONS MANAGER

02.2016 - 08.2017

  • Directed marketing for retail and eCommerce spaces: Boosted tenant engagement and foot traffic through strategic campaigns. 

  • Built partnerships to elevate Sundance Square's brand: Worked with owners, retailers, and community leaders to drive visibility and success. 

FEIZY

MARKETING Project MANAGER

12.2014 - 01. 2016

  • Managed end-to-end marketing campaigns, including print, digital, and event promotions, resulting in a 15% increase in B2B sales and strengthened relationships with international partners. 

  • Implemented Adobe Workfront for workflow optimization, improving campaign approval processes by 30% and ensuring compliance with global shipping and documentation standards. 

Education

Texas Christian University

Bachelor of Science - Clinical Psychology

Dates Attended: 01.2011 - 12.2014

Awarded a full scholarship for academic excellence and leadership potential, while serving as aMarketing Assistant and Operations Manager for TCU Marketing, Branding & Licensing.